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A story of a company is also a story of the entrepreneur. So, who am I, the founder of Divine Saunas?
My name is Jaakko. I was born and raised in Finland, where I lived most of my life. For my last 10 years there, I had a successful career in IT & customer service. However, even though things were good on the surface, I felt that working within a rigid company structure was really restricting my creativity.
I knew I should be doing something "more". I didn't know what it was, but I knew there had to be something better... eventually in 2015 I took the leap. I quit my job, and went traveling to figure out what that "something" was. Eventually I found eCommerce to be the answer!
After leaving Finland, I've become something of a global citizen. I've traveled all over the world both in search of better life, and good saunas. I believe good life and good saunas complement each other very well. This is me on one of my travels, trekking Mount Bromo, an active volcano in Indonesia.
Finland is known for a few things, such as:
...and we Finns are known to be fond of:
While I do enjoy all three, the best thing for me in Finland is the nature. Especially when combined with a lakeside sauna.
Even though my world tour has reached the point where I've had traveling mostly "out of my system", I'm still looking for places to go some day. This place is definitely on my list:
A Finnish style wood burning barrel sauna in the Italian alps... if you get to Rifugio Lagazuoi before I do, please send pictures!
